Helly Hansen & Puma Kick Off 2020 With Their Most Robust Footwear Drop Yet
February 7, 2020
TEXT ALEXANDER WANG
Adidas Originals by Alexander Wang Season 2 dropped with a unique activation code for New York City. Breaking away from retail tradition, Alexander Wang and Adidas Originals released the collection via text-to-buy. In addition to this method, the ordered purchases were delivered via bike messengers, who of course wore the collection too. The signature three-stripes tracksuits and laced up sneakers are making rounds on the streets from selling out of the back of a truck (Season 1) to being text friendly.