Helly Hansen & Puma Kick Off 2020 With Their Most Robust Footwear Drop Yet
February 7, 2020
BIG SEAN BOUNCES BACK WITH PUMA
Alongside Rihanna and The Weeknd, Big Sean has sealed the deal making him the latest creative collaborator and local ambassador of PUMA. Earlier in January, Big Sean announced he was leaving Adidas to join PUMA. The rapper is set to launch his campaign this summer while working on an exclusive collection to be release in Spring of 2018. He is also expected to be flexing the Puma's Classic Line during his upcoming tour, I Decided this summer.
Adam Petrick—Puma's Global Director of Brand Marketing—said in a statement, “We are thrilled to have Big Sean on board. Anyone who's followed him throughout his career will know that his talent goes beyond music."
Take a peek at his latest video for Bounce Back, produced by Hitmaka and Smash David.