CHEAP MONDAY DOES SUSTAINABILITY
The Swedish brand is set to undertake a new sustainability intuitive aiming to get consumers to swap old clothing for in-store shopping vouchers. To set this off, recycling bins will be installed in London, Copenhagen, Paris, Beijing, and Shenyang this spring. By 2018 the brand is set to make 100% of its denim recyclable.
Take a look back at Cheap Monday's Spring collection.