FENTY PUMA CREEPS INTO 'SHOE OF THE YEAR'
Not only did Bad Girl Riri take away the MTV Michael Jackson Video Vanguard Award this year but also 'Shoe of the Year' Award.
A twist on Puma's classic style with a creeper-style sole- Rihanna serves as creative director for the brand causing the Creeper to sell out in three hours during its debut last fall. The Creeper has flooded Instagram and with the likes of Cara Delevingne, Gigi, and Bella Hadid, among other celebrities, Rihanna's bold approach to fashion continues to make waves with success.
Michael Atmore, Footwear New’s editorial director, states “Like Stan Smith and Kanye West, Rihanna made a statement shoe that drove global excitement and generated huge sales. Rihanna and Puma pushed the market in a new direction with an overnight sensation that has real legs.”
Source: W Magazine