Helly Hansen & Puma Kick Off 2020 With Their Most Robust Footwear Drop Yet
February 7, 2020
PUMA'S 50TH ANNIVERSARY SUEDE CAMPAIGN
Honoring American athlete Tommie Smith's 200m world record in 1968, PUMA celebrates their suede silhouette with the icon. As PUMA is gearing up for their 50th anniversary in 2018, the brand is partnering with figures within the music, fashion, and pop culture. Smith carried the PUMA Suede during his victory stand famously raising his fist in a human rights salute, which marked a historic moment.