Helly Hansen & Puma Kick Off 2020 With Their Most Robust Footwear Drop Yet
February 7, 2020
THE WEEKND'S COLLECTION WITH PUMA
Featuring white and army green high top trainers, The Weeknd is officially launching his collaboration with Puma. The artist joined the Puma family as a creative ambassador in November following Kylie Jenner, Big Sean, and Rihanna. ‘Parallel’ is inspired by his ‘Starboy’ character and is expected to release in late August.
“I just want to see everyone wearing it. I want it to be part of pop culture. I want to walk down the street and see kids wearing it and women wearing it. I want to see the pope wearing it. I want to see [Barack] Obama wearing it. I want to see Elon Musk wearing it.”