Helly Hansen & Puma Kick Off 2020 With Their Most Robust Footwear Drop Yet
February 7, 2020
RAE SREMMURD ON REEBOK
Hip-Hop duo Swae and Jxmmi of Rae Sremmurd are the latest to sign with Reebok Classic's New "Classic Leather" campaign.
“When we were starting out, we had all these wild house parties in Tupelo, Mississippi,” said Swae Lee and Slim Jxmmi. “It was all about creating a community for different kinds of people to come together and just have fun. The Classic Leather is all about defying classification – anyone can wear it, wherever you’re from, whatever your situation is.”
Swae and Jxmmi are pushing the boundaries embracing today's most influential artist as the Massachusetts-based company previously collaborated with Kendrick Lamar, Teyana Taylor, and Future. Take a look at the "Classic Leather" campaign above.