Helly Hansen & Puma Kick Off 2020 With Their Most Robust Footwear Drop Yet
February 7, 2020
SNEAKERBOY x WISH
Australian retailer, Sneakerboy, teamed up with Atlanta’s, Wish, for adidas‘ Consortium Sneaker Exchange program. J-01 previously introduced the Exchange program with the Los Angeles brand and retailer Undefeated and Parisian store Colette. This time, Wish, and Sneakerboy present a sneaker with knit technology and premium detailing. A collaborative Adidas PureBOOST features a glow-in-the-dark upper and a unique sock-like construction. The capsule is inspired by a jellyfish and the aquatic life.
Read more on Highsnobiety on the two shops, who have never worked together in the past here.