Helly Hansen & Puma Kick Off 2020 With Their Most Robust Footwear Drop Yet
February 7, 2020
ADIDAS x UNDFTD x COLETTE
Two models, mirrored colorways, one clear and consistent theme.
As the first installment of the Sneaker Exchange, Adidas Consortium has teamed up with Los Angeles brand and retailer Undefeated and Parisian store Colette. The collaboration calls attention to two of Adidas’s most icon silhouettes - EQT Support and Campus 80s. The pair draws inspiration surrounding the idea of “playing opposites on daytime and nighttime."
The “daytime” Campus 80 sparks with gold detailing of the brands while the zigzag stitched Three Stripes logo finishes off the look. Of course, Colette’s signature colors lock in the White premium leather upper. Meanwhile, the moody counterpart "nighttime" Adidas EQT features the branding of Colette x Undefeated on the tongues and insoles in a deep navy upper and suede detailing.
Campus 80 and EQT Support will be available from Undefeated and Colette on January 19 and globally on January 28th. Take a look at the video below and get in the know before it's too late.