Originating from Hong Kong by the D-Mop, fashion & sneaker concept store J-01 celebrated their first Mainland China location on Shanghai’s Xinle Lu alongside a limited release and raffle of the adidas Originals by mastermind JAPAN Sneaker Collection.
Being the first retailers nationwide exclusive to the collection, J-01 is also home to other select sneaker collabs like Yeezy, Raf Simons, Rick Owens, Pharrell Williams to Reebok InstaPump Fury collaborations, PUMA Discs, Filling Pieces, New Era and Champion. On the racks, they carry leading brands like 10 Deep, CLSC to PUMA x Trapstar, Clear Weather & more.
The event was well attended by local influencers, sneaker heads to the creative community alike. Between beers and bites, attendees danced to throwback hip-hop to break beats as YETI took care of the in-store music curation featuring a live rap performance by Belliso. Watch out in the near future for more in store pop ups & exclusive releases by J-01.