It’s here. The moment you’ve all been waiting for. A week ago, J-01 opened their first Mainland China location, on Shanghai’s trendy Xinle Lu. The space is a fusion between a concept store and a gallery store, celebrating sneaker culture, new-age fashion, art, and music, all at the same time. The store brings the best of the best of Hong Kong’s street style and sneaker designs to Shanghai’s French concession. The collections span from but are not limited to: adidas NMDs, YEEZYs, adidas x Concepts, adidas x Raf Simons, adidas x Rick Owens, adidas Originals x Pharrell Williams, New Era, Champion, Pure Boost ZG Livestocks, Reebok InstaPump Furies, PUMA Discs, and more.
Stay tuned for information on J-01 Shanghai’s grand opening event later in October, bridging gaps between sneaker culture and music in Shanghai’s cultural hub.