Helly Hansen & Puma Kick Off 2020 With Their Most Robust Footwear Drop Yet
February 7, 2020
IN CASE YOU MISSED IT, HERE'S A RECAP OF THE VFILES x JUSTIN BIEBER POP-UP.
As the madness dies down following the launch of VFILES and Justin Bieber's collaboration, and their SoHo pop-up event a few weeks ago, VFILES released a recap video of the hype for those who missed it. On their VFILES LOUD! channel, VFILES personal shopper Rox Brown and VFILES buyer Danielle Greco give us a glance at the heaps of Beliebers lined up down Mercer Street, a peek into the pop-up itself, and some special looks at the VFILES x Bieber pieces themselves. In Supreme-esque fashion, fans had been lined up for the drop overnight - some of them even slept in their cars outside the shop. Stuck somewhere between streetwear hypebeasts going weak over gothic typefaces and yung Beliebers hoping to catch a glimpse of the man himself, the eclectic crowd sings Bieber's "Sorry" to the VFILES camera as they wait their turn. They fittingly renamed Mercer Street "Bieber Town" for the day.